Today, I took some more photos for my poster, nicky a worker from school, happily agreed to help me out.

What I have to do next is edit the photo that I took today and the one I took yesturday so that i can place them together, and make my event, I also need to start my stickers aswell.

Unit 5 LO 3.2 Feed back from Glyndebourne

Hi Lottie

Really like you ideas, especially the stickers. Think about where these would go and how this would lead onto the sale of tickets. Maybe look into other campaigns which have used stickers as an example.

General marketing feedback

In terms of feedback from a Marketing point of view, I just thought I should re-emphasize context. I think it’s worth a reminder that in the real world all the nice creative bits are often generally outsourced to designers. So in the final presentations, we’d like to know about their rationales; a detailed summary describing how they arrived at these creative ideas and a breakdown of the marketing campaign itself. Throughout the process students should be thinking about this overall plan, keeping in mind that we’ll want them to report back on the following issues:

1/What do you want to achieve?

2/Profile of your target group(s):

What are they like?

Where are they based?

What is their experience of the arts/Glyndebourne?

What are your key messages to them?

What do you want them to do – what barriers might stop them?

3/Describe your selected methods of communication:

Why did you decide that this was the best way to communicated with your target group(s)?

Give reasons for the creative design you’ve chosen.

What are the key pieces of information your marketing assets need to convey (NB I know it’s still early stages, but I noticed that quite a few of the examples don’t include the essentials logo, date, creative team, booking information etc. so might be worth a reminder on that!!)

Think:

WHO?
WHAT?
WHERE?

WHEN?

HOW?

It might be a helpful exercise for students to mark out a timeline of how their planning/activities roll out?

4/How will this interact/complement your Press plan?

5/How will you measure the success of your marketing campaign? How will you tell if you have reached your target group?

I look forward to seeing your final pitches in December

Best Wishes

Sarah

Unit 5 LO2.3 Project Proposal and Time Plan

1. What are you/your groups’ ideas for the campaign?

My ideas for my campaign is a sticker that had the name 'Knight Crew' on it and a color scheam and have a certain date, such as....13 december 09 and also the written on it will be the town center and then on that date hopefully people will come to the town center and in the town center a big poster will be projected on to the flooring of the town mall with the knight crew performance on the poster and website giving everyone  2. What parts of this campaign are you individually responsible for?

I am working on my own so I am resposibale for the whole thing

3. What types of media is your campaign covering? Posters, Viral video, Audio advertising etc.

Performace, Stickers and Visual Advertising.and a Viral campaign.

 4. Give a detailed time plan up to Dec 11th of what you intend to do to make this campaign happen. Include Pre production; production and post production times and dates. You will also need to include rehearsal time for your pitch for Friday 11th December at the Glyndebourne

Thurday 12th

Project proposaul

Friday 13th

Poster or Pitch

Thursday 19th

Sticker plan

Friday 20th

Thursday 26th

Visual Advertising plan

Friday 27th

Final Sticker design

Thursday 3rd

Final Visual design

Friday 4th

Write pitch

Thursday 10th

Practise Pitch

Friday 11th

Pitch to Glyndebourne