LO.5.4- Evaluating My Campaign!

Did the message get through to the right people.
The message we tried to deliver did get through to people, as a lot of people turned up to watch the youth opera, and also I think my poster did appeal to the youth audience and so did my sticker but the only problem was that I couldn't.

Did the materials you produced effectively spread the message you intended to convey.
No because because I didn't get to display my poster and I didn't get to give out my sticker, so unless people have read my blog I doult that any of the people that went saw my poster or sticker, but I did get alot of people on facebook to join the knight crew facebook group, so maybe.

Were the methods you chose the right ones.
Well I'm not sure as I didn't get to display my poster or sticker, but I hope that me pushing my friends to go to it and getting them to do it and push their friends to tell their friends and I did hear from my friends that some of them did go see it so I'm glad that something I did help contribute to selling tickets but I wish it had been relevant to the campaign.

What could be improved about the campaign and what might you do differently if you were to do this again?
If I was to do it again, I would make sure that my sticker and poster got shown to more people and it got displayed around college so that I could get feed back on how it did advertising and persuading people, to go and check it out.

Lo3.1 My Poster

This is my campaign sticker

What you need to do now

Unit 5 LO2.3 • Pre-production documents inc:

•Storyboards/Layouts(Screen shots of each process)
•Time plans shooting schedules

Unit 5 LO2.4 • Make a Poster and include your work in progress such as ideas, screen shots etc also a mind map of you ideas

Unit 5 LO4.1 • Blog/Diary entries of pre-production, production add a new post for each lesson you sepnd on these additional items you need to work on

Unit 5 LO4.2 • Pitch and feedback Post from Glyndebourne & evaluation using you questionaire get feedback on your campaign for your evaluation

Unit 5 LO2.0 Glyndebourne Pitch presentation & Pitch Video

Unit 5 L.O. 2.2 and L.O. 3.1 blog diary

<><> <><> <><> <><> <><> <><> <><> . Timestamp Action completed Decisions made and the reasons behind them. What I need to do next . 10/16/2009 14:56:01 I am working on my own and my idea is to have a sticker with the name 'KNIGHT CREW!' on it and a date, I hope for it to be brightly coloured. The date will be for when I project something to do with knight crew on to crawley sqaure and hopefully with the sticker Idea will spread and create a hit with ever. I am working on my own. What design I want and what date I want it to on. . 10/22/2009 16:07:12 I created a questionair on google and applied it to my blog. Questions on the survey had questions such as: How old are you? and What about these Designs do you like? People we hopefully answer my Questionnair so I can find out what kind of designs would suit the target audience. The next thing I have to do is Design three posters to see which of the three the target auudience prefer, why they like them and what they would change. What questions I used. Design three posters . 10/23/2009 14:56:43 I sketched out three designs on paper, the designs might be what I use to give out to people on the streets. What titles that we change colour and dates. Scan themonto the computer aso that people can see choose what they like . 11/13/2009 14:51:25 Started designing my stickers. What my first idea might look like and the kind of writing that i will use. finish the next two designs and then start designing my visual advertising. . 11/27/2009 14:49:39 I have started on my pitch for glyndebourne on powerpoint. what i want to write on the poster about the informaion. I need to complete my powerpoint pitch and finish my sticker and event poster. . 12/3/2009 16:12:11 Carried on my Power point for the pitch at glyndebourne. Finish powerpoint.

Today, I took some more photos for my poster, nicky a worker from school, happily agreed to help me out.

What I have to do next is edit the photo that I took today and the one I took yesturday so that i can place them together, and make my event, I also need to start my stickers aswell.

Unit 5 LO 3.2 Feed back from Glyndebourne

Hi Lottie

Really like you ideas, especially the stickers. Think about where these would go and how this would lead onto the sale of tickets. Maybe look into other campaigns which have used stickers as an example.

General marketing feedback

In terms of feedback from a Marketing point of view, I just thought I should re-emphasize context. I think it’s worth a reminder that in the real world all the nice creative bits are often generally outsourced to designers. So in the final presentations, we’d like to know about their rationales; a detailed summary describing how they arrived at these creative ideas and a breakdown of the marketing campaign itself. Throughout the process students should be thinking about this overall plan, keeping in mind that we’ll want them to report back on the following issues:

1/What do you want to achieve?

2/Profile of your target group(s):

What are they like?

Where are they based?

What is their experience of the arts/Glyndebourne?

What are your key messages to them?

What do you want them to do – what barriers might stop them?

3/Describe your selected methods of communication:

Why did you decide that this was the best way to communicated with your target group(s)?

Give reasons for the creative design you’ve chosen.

What are the key pieces of information your marketing assets need to convey (NB I know it’s still early stages, but I noticed that quite a few of the examples don’t include the essentials logo, date, creative team, booking information etc. so might be worth a reminder on that!!)

Think:

WHO?
WHAT?
WHERE?

WHEN?

HOW?

It might be a helpful exercise for students to mark out a timeline of how their planning/activities roll out?

4/How will this interact/complement your Press plan?

5/How will you measure the success of your marketing campaign? How will you tell if you have reached your target group?

I look forward to seeing your final pitches in December

Best Wishes

Sarah

Unit 5 LO2.3 Project Proposal and Time Plan

1. What are you/your groups’ ideas for the campaign?

My ideas for my campaign is a sticker that had the name 'Knight Crew' on it and a color scheam and have a certain date, such as....13 december 09 and also the written on it will be the town center and then on that date hopefully people will come to the town center and in the town center a big poster will be projected on to the flooring of the town mall with the knight crew performance on the poster and website giving everyone  2. What parts of this campaign are you individually responsible for?

I am working on my own so I am resposibale for the whole thing

3. What types of media is your campaign covering? Posters, Viral video, Audio advertising etc.

Performace, Stickers and Visual Advertising.and a Viral campaign.

 4. Give a detailed time plan up to Dec 11th of what you intend to do to make this campaign happen. Include Pre production; production and post production times and dates. You will also need to include rehearsal time for your pitch for Friday 11th December at the Glyndebourne

Thurday 12th

Project proposaul

Friday 13th

Poster or Pitch

Thursday 19th

Sticker plan

Friday 20th

Thursday 26th

Visual Advertising plan

Friday 27th

Final Sticker design

Thursday 3rd

Final Visual design

Friday 4th

Write pitch

Thursday 10th

Practise Pitch

Friday 11th

Pitch to Glyndebourne

Unit 5 LO2.3 You will need to consider:

• Who your target audience will be?

Teenager and Young Adults.

• How you will persuade your target audience to take notice of your campaign and its message?

• How you will distribute or broadcast your campaign?

• What materials and equipment you will need to promote your message?

• Which elements you will use across the different campaign elements, Such as themes, logos, messages etc?

• How you plan to measure the success of your campaign?

Unit 5 LO1.2 Bt Advert Analysis

What you think about the start?

Everyday day life, with a family going through normal every day challenges.

Where have you come across it?

On t.v at peak times, such as after work when everyone is watching the T.V and on Telly ads on the Internet.

Whether you were affected by it anyway?

No because it is mainly about a man and his other half going through a relationship with the women's children, and I do not relate to that as I don't have a proper family.

What message is the campain is trying to communiate?

That if you by this pasckage you will be be a good father/stepfather, about life will be easy and happy and nothing bad will happen.

The overrall strategy for communicating that message- shock, suprise, charm, persusaion by rational arguments etc.

What is the samilar about the items in this campaign - what tells that they are all part of the same campaign.

Who is the tageted by the campaign?

Family that want a broadband that is safe for the children and quick and easy to understand for when they need it the most and that is cheap which you can take other places with you on your mobile.

How the people that created the campaign have tried to reach that target audience?

By creating a family on the telly that could be a faily like yours even though the mum has broken up with the kids father and has started a new life with a new man, and that they are a working class family.

The strengths of the campaign and how successful it is in communitacting its message are how it can help in family life and showing how it is more tect affective and giving you statics in how it compares to other companies there prices showing you that BT offers a better price. People invest alot of time in following the soap family that they use.

The weaknesses in the campaign are that you need to be in a high coverage area to get the best out of the broadband but it doesn't show you that in the campaign, there just trying to get to buy it and sort it out later.

Yes I was already aware of this advert and have followed the soap family through the episodes but It doesn't really intrest me as I don't really want to buy broadband at the moment as I don't pay for the bills.

Unit 5 LO1.2 BT Broadband A.I.D.A analysis (to be completed)

Awareness- The advert make the customer aware that the product is state of the art and up to date and has 8mb wireless avalibilty, built in security and free wekend and evening calls over the internet adn more packages will be coming soon.

Interest- They intrest the customer for what

Unit 5 LO1.2 AIDA

When we talk about A.Awareness means make the customer aware of your product, message or SERVICE

When we talk about I.Interest we make the customer interested by explaining features and benefits or just justifying opinions. Visuals and sound must be intesting.

When we talk about D.Desire we want to convince the customer that they want the product or that they agree with you.

When we talk about A,Action we want to lead the customers to purchase the prudoct or take action.

Unit 5 LO1.2 AIDA

A-Awareness

I-Interest

D-Desire

A-Action

Johns lesson

In the creative and media course we learnt about campaign and did research on diffrent kind of campaign.

Unit 5 LO1.2The Drug Drive Campaign

The main message that the Drug Drive Campaign is linked to paranoia, and that the police will always be able to spot you because its in your eyes, also that the penalty is the same for drink driving.

The Advert that they use is very effective as when they say that the penalty is the same as drink driving, that immediately brings up pictures in your mind of car crashes, people being KILLED in car cashed people and DEATH.

This is an effective way as it put paranoia in your mind if you do drug drive, so itr shows in your eyes and the police use this to detect wheather you are drug driving.