The main message that the Drug Drive Campaign is linked to paranoia, and that the police will always be able to spot you because its in your eyes, also that the penalty is the same for drink driving.
The Advert that they use is very effective as when they say that the penalty is the same as drink driving, that immediately brings up pictures in your mind of car crashes, people being KILLED in car cashed people and DEATH.
This is an effective way as it put paranoia in your mind if you do drug drive, so itr shows in your eyes and the police use this to detect wheather you are drug driving.
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