Today, I took some more photos for my poster, nicky a worker from school, happily agreed to help me out.
What I have to do next is edit the photo that I took today and the one I took yesturday so that i can place them together, and make my event, I also need to start my stickers aswell.
Friday, 20 November 2009
Friday, 13 November 2009
Unit 5 LO 3.2 Feed back from Glyndebourne
Hi Lottie
Really like you ideas, especially the stickers. Think about where these would go and how this would lead onto the sale of tickets. Maybe look into other campaigns which have used stickers as an example.
General marketing feedback
In terms of feedback from a Marketing point of view, I just thought I should re-emphasize context. I think it’s worth a reminder that in the real world all the nice creative bits are often generally outsourced to designers. So in the final presentations, we’d like to know about their rationales; a detailed summary describing how they arrived at these creative ideas and a breakdown of the marketing campaign itself. Throughout the process students should be thinking about this overall plan, keeping in mind that we’ll want them to report back on the following issues:
1/What do you want to achieve?
2/Profile of your target group(s):
What are they like?
Where are they based?
What is their experience of the arts/Glyndebourne?
What are your key messages to them?
What do you want them to do – what barriers might stop them?
3/Describe your selected methods of communication:
Why did you decide that this was the best way to communicated with your target group(s)?
Give reasons for the creative design you’ve chosen.
What are the key pieces of information your marketing assets need to convey (NB I know it’s still early stages, but I noticed that quite a few of the examples don’t include the essentials logo, date, creative team, booking information etc. so might be worth a reminder on that!!)
Think:
WHO?
WHAT?
WHERE?
WHEN?
HOW?
It might be a helpful exercise for students to mark out a timeline of how their planning/activities roll out?
4/How will this interact/complement your Press plan?
5/How will you measure the success of your marketing campaign? How will you tell if you have reached your target group?
I look forward to seeing your final pitches in December
Best Wishes
Sarah
Thursday, 12 November 2009
Unit 5 LO2.3 Project Proposal and Time Plan
1. What are you/your groups’ ideas for the campaign?
My ideas for my campaign is a sticker that had the name 'Knight Crew' on it and a color scheam and have a certain date, such as....13 december 09 and also the written on it will be the town center and then on that date hopefully people will come to the town center and in the town center a big poster will be projected on to the flooring of the town mall with the knight crew performance on the poster and website giving everyone 2. What parts of this campaign are you individually responsible for?
I am working on my own so I am resposibale for the whole thing
3. What types of media is your campaign covering? Posters, Viral video, Audio advertising etc.
Performace, Stickers and Visual Advertising.and a Viral campaign.
4. Give a detailed time plan up to Dec 11th of what you intend to do to make this campaign happen. Include Pre production; production and post production times and dates. You will also need to include rehearsal time for your pitch for Friday 11th December at the Glyndebourne
Thurday 12th
Project proposaul
Friday 13th
Poster or Pitch
Thursday 19th
Sticker plan
Friday 20th
Thursday 26th
Visual Advertising plan
Friday 27th
Final Sticker design
Thursday 3rd
Final Visual design
Friday 4th
Write pitch
Thursday 10th
Practise Pitch
Friday 11th
Pitch to Glyndebourne
My ideas for my campaign is a sticker that had the name 'Knight Crew' on it and a color scheam and have a certain date, such as....13 december 09 and also the written on it will be the town center and then on that date hopefully people will come to the town center and in the town center a big poster will be projected on to the flooring of the town mall with the knight crew performance on the poster and website giving everyone 2. What parts of this campaign are you individually responsible for?
I am working on my own so I am resposibale for the whole thing
3. What types of media is your campaign covering? Posters, Viral video, Audio advertising etc.
Performace, Stickers and Visual Advertising.and a Viral campaign.
4. Give a detailed time plan up to Dec 11th of what you intend to do to make this campaign happen. Include Pre production; production and post production times and dates. You will also need to include rehearsal time for your pitch for Friday 11th December at the Glyndebourne
Thurday 12th
Project proposaul
Friday 13th
Poster or Pitch
Thursday 19th
Sticker plan
Friday 20th
Thursday 26th
Visual Advertising plan
Friday 27th
Final Sticker design
Thursday 3rd
Final Visual design
Friday 4th
Write pitch
Thursday 10th
Practise Pitch
Friday 11th
Pitch to Glyndebourne
Friday, 16 October 2009
Unit 5 LO2.3 You will need to consider:
• Who your target audience will be?
Teenager and Young Adults.
• How you will persuade your target audience to take notice of your campaign and its message?
• How you will distribute or broadcast your campaign?
• What materials and equipment you will need to promote your message?
• Which elements you will use across the different campaign elements, Such as themes, logos, messages etc?
• How you plan to measure the success of your campaign?
Thursday, 15 October 2009
Unit 5 LO1.2 Bt Advert Analysis
What you think about the start?
Everyday day life, with a family going through normal every day challenges.
Where have you come across it?
On t.v at peak times, such as after work when everyone is watching the T.V and on Telly ads on the Internet.
Whether you were affected by it anyway?
No because it is mainly about a man and his other half going through a relationship with the women's children, and I do not relate to that as I don't have a proper family.
What message is the campain is trying to communiate?
That if you by this pasckage you will be be a good father/stepfather, about life will be easy and happy and nothing bad will happen.
The overrall strategy for communicating that message- shock, suprise, charm, persusaion by rational arguments etc.
What is the samilar about the items in this campaign - what tells that they are all part of the same campaign.
Who is the tageted by the campaign?
Family that want a broadband that is safe for the children and quick and easy to understand for when they need it the most and that is cheap which you can take other places with you on your mobile.
How the people that created the campaign have tried to reach that target audience?
By creating a family on the telly that could be a faily like yours even though the mum has broken up with the kids father and has started a new life with a new man, and that they are a working class family.
The strengths of the campaign and how successful it is in communitacting its message are how it can help in family life and showing how it is more tect affective and giving you statics in how it compares to other companies there prices showing you that BT offers a better price. People invest alot of time in following the soap family that they use.
The weaknesses in the campaign are that you need to be in a high coverage area to get the best out of the broadband but it doesn't show you that in the campaign, there just trying to get to buy it and sort it out later.
Yes I was already aware of this advert and have followed the soap family through the episodes but It doesn't really intrest me as I don't really want to buy broadband at the moment as I don't pay for the bills.
Everyday day life, with a family going through normal every day challenges.
Where have you come across it?
On t.v at peak times, such as after work when everyone is watching the T.V and on Telly ads on the Internet.
Whether you were affected by it anyway?
No because it is mainly about a man and his other half going through a relationship with the women's children, and I do not relate to that as I don't have a proper family.
What message is the campain is trying to communiate?
That if you by this pasckage you will be be a good father/stepfather, about life will be easy and happy and nothing bad will happen.
The overrall strategy for communicating that message- shock, suprise, charm, persusaion by rational arguments etc.
What is the samilar about the items in this campaign - what tells that they are all part of the same campaign.
Who is the tageted by the campaign?
Family that want a broadband that is safe for the children and quick and easy to understand for when they need it the most and that is cheap which you can take other places with you on your mobile.
How the people that created the campaign have tried to reach that target audience?
By creating a family on the telly that could be a faily like yours even though the mum has broken up with the kids father and has started a new life with a new man, and that they are a working class family.
The strengths of the campaign and how successful it is in communitacting its message are how it can help in family life and showing how it is more tect affective and giving you statics in how it compares to other companies there prices showing you that BT offers a better price. People invest alot of time in following the soap family that they use.
The weaknesses in the campaign are that you need to be in a high coverage area to get the best out of the broadband but it doesn't show you that in the campaign, there just trying to get to buy it and sort it out later.
Yes I was already aware of this advert and have followed the soap family through the episodes but It doesn't really intrest me as I don't really want to buy broadband at the moment as I don't pay for the bills.
Thursday, 8 October 2009
Unit 5 LO1.2 BT Broadband A.I.D.A analysis (to be completed)
Awareness- The advert make the customer aware that the product is state of the art and up to date and has 8mb wireless avalibilty, built in security and free wekend and evening calls over the internet adn more packages will be coming soon.
Interest- They intrest the customer for what
Interest- They intrest the customer for what
Unit 5 LO1.2 AIDA
When we talk about A.Awareness means make the customer aware of your product, message or SERVICE
When we talk about I.Interest we make the customer interested by explaining features and benefits or just justifying opinions. Visuals and sound must be intesting.
When we talk about D.Desire we want to convince the customer that they want the product or that they agree with you.
When we talk about A,Action we want to lead the customers to purchase the prudoct or take action.
When we talk about I.Interest we make the customer interested by explaining features and benefits or just justifying opinions. Visuals and sound must be intesting.
When we talk about D.Desire we want to convince the customer that they want the product or that they agree with you.
When we talk about A,Action we want to lead the customers to purchase the prudoct or take action.
Friday, 18 September 2009
Johns lesson
In the creative and media course we learnt about campaign and did research on diffrent kind of campaign.
Unit 5 LO1.2The Drug Drive Campaign
The main message that the Drug Drive Campaign is linked to paranoia, and that the police will always be able to spot you because its in your eyes, also that the penalty is the same for drink driving.
The Advert that they use is very effective as when they say that the penalty is the same as drink driving, that immediately brings up pictures in your mind of car crashes, people being KILLED in car cashed people and DEATH.
This is an effective way as it put paranoia in your mind if you do drug drive, so itr shows in your eyes and the police use this to detect wheather you are drug driving.
The Advert that they use is very effective as when they say that the penalty is the same as drink driving, that immediately brings up pictures in your mind of car crashes, people being KILLED in car cashed people and DEATH.
This is an effective way as it put paranoia in your mind if you do drug drive, so itr shows in your eyes and the police use this to detect wheather you are drug driving.
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