Thursday, 8 October 2009

Unit 5 LO1.2 AIDA

When we talk about A.Awareness means make the customer aware of your product, message or SERVICE

When we talk about I.Interest we make the customer interested by explaining features and benefits or just justifying opinions. Visuals and sound must be intesting.

When we talk about D.Desire we want to convince the customer that they want the product or that they agree with you.

When we talk about A,Action we want to lead the customers to purchase the prudoct or take action.

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