What you think about the start?
Everyday day life, with a family going through normal every day
challenges.
Where have you come across it?
On t.v at
peak times, such as after work when everyone is watching the T.V and on Telly ads on the
Internet.
Whether you were affected by it anyway?
No
because it is mainly about a man and his other half going through a relationship with the
women's children, and I do not relate to that as I don't have a proper family.
What message is the campain is trying to communiate?
That if you by this pasckage you will be be a good father/stepfather, about life will be easy and happy and nothing bad will happen.
The overrall strategy for communicating that message- shock, suprise, charm, persusaion by rational arguments etc.
What is the samilar about the items in this campaign - what tells that they are all part of the same campaign.
Who is the tageted by the campaign?
Family that want a broadband that is safe for the children and quick and easy to understand for when they need it the most and that is cheap which you can take other places with you on your mobile.
How the people that created the campaign have tried to reach that target audience?
By creating a family on the telly that could be a faily like yours even though the mum has broken up with the kids father and has started a new life with a new man, and that they are a working class family.
The strengths of the campaign and how successful it is in communitacting its message are how it can help in family life and showing how it is more tect affective and giving you statics in how it compares to other companies there prices showing you that BT offers a better price. People invest alot of time in following the soap family that they use.
The weaknesses in the campaign are that you need to be in a high coverage area to get the best out of the broadband but it doesn't show you that in the campaign, there just trying to get to buy it and sort it out later.
Yes I was already aware of this advert and have followed the soap family through the episodes but It doesn't really intrest me as I don't really want to buy broadband at the moment as I don't pay for the bills.
